Samir Gasim Group
BUSINESS WITHOUT BOUNDARIES
OUR CORPORATE
SOCIAL RESPONSIBILITY
We take our responsibility seriously at SG group and that is reflected in every aspect of our strategic planning and business conduct. As a key player in the local and regional markets, we recognize our responsibility towards our people, our environment and the economy in which we operate. This Triple Bottom Line approach has shown results and goes far beyond philanthropy; it is about business integration, inclusive business, value creation and ethical conduct. A clear vision, responsible ethos and the passion to stay true to our roots have heightened our ability to deliver on these commitments
Value Chain Integration
We at SGG understand that our social, economic and environmental responsibilities are not de-linked; in fact it is paramount that they are enacted holistically for maximum value. This is why we strive to re-define business to be more inclusive through a value-chain approach through strengthening the capacity and productivity of small-scale producers,
facilitating better access to finance and ensuring women are more economically empowered through equal employment opportunities. We apply fair trade principles and strongly uphold the UN Global Compact principles of Human and Labour Rights
Samir Gasim Group is a trusted partner of choice for international businesses that venture into the
Sudanese market. Our vast capabilities and business acumen make us the ideal choice for anyone who wants to ensure great market reach
and the overall viability of their investments. Health, safety and quality are at the heart of our business ethics and we take the brand reputation of our partners, like our own, seriously. This ensures that we are able to deliver lasting value while avoiding common risks that may harm the brand reputation of our partners. Our values prescribe zero-tolerance to corruption, fraud bribery, forced labour or any form of harmful business practices.
INTEGRATED MARKETS
Integrated Markets is a young and vibrant company specialized in representing international quick service restaurant franchise chains in Sudan. We represent South African Famous Brands, the fifth largest public company in the quick service restaurant business and the largest of its kind in the Southern Hemisphere. We are the current Exclusive licensees for Debonairs restaurant franchises in Sudan. The first outlet was opened in January 15th 2005 and was the first international franchise restaurant to open its doors in Sudan. Today the brand is a family favorite that offer tasty, healthy and reliable food to Sudanese consumers of all ages. Backed by a creative marketing strategy, a strong customer base, innovative data, tracking systems and superior delivery services. Integrated Markets has lived up to the trust of its partners. Having more than 7 stores operating successfully around Khartoum; aggressive expansion and diversification plans are currently under way.
www.famousbrands.co.za
BOARD MEMBERSHIPS & DUTIES
Samir Gasim Group’s Chairman, Mr Samir Ahmed Gasim is a respected public figure and trusted industry professional in a number of key sectors. He was awarded the Presidential Golden ndustrial Badge of Honor by the Sudanese President in May 2018 for his notable achievements and devoted service to the industrial sector. Mr. Samir’s credibility has landed him positions of representation on the Boards of Directors of several of influential organizations including:
National Bank of Sudan
Mr. Samir Ahmed Gasim is a co-founder and stakeholder in the National Bank of Sudan. NBS is a major Sudanese Bank founded by a reputable group of business names in 1983.
www.nbs.com.sd
Middle East Insurance Company
Mr. Samir Ahmed Gasim is a cofounder of Middle East Insurance Company and a stakeholder. The Middle East Insurance Company is a well renowned company that provides insurance services for major clients in Sudan and is one of the pioneers in its field.
www.middleeast-ins.com
Civic Duties
Secretary General of Policy and Strategy at the Sudanese Business Men Association. One of the Founders of the Sudanese chamber of Import. Vice president of Sudanese Chambers of Commerce. Head of the Sudanese Korean Friendship Association. Chairman of the Board of Trustees of Ahmed Gasim Hospital.
As a food and beverage producer, we take stringent measures to operate at the highest health and quality standards. Our world-class processes are always evolving, enabling us to be more effective and advanced in solving our customers’ complex needs. We invest heavily in the latest technologies and state-of-the-art facilities to ensure the efficiency of our operations, minimize our environmental impact, and provide our customers with safe products and services at international standards. We integrate a Reduce. Reuse. Recycle approach across our administrative and production operations. We firmly believe that our competitive edge and business sustainability come from our continuous efforts to exceed quality standards. Our facilities are ISO 9001 certified, with our latest facilities on their way to becoming ISO 22000, ISO 17025, and Global GAP certified.