Samir Gasim Group started as a small textile retail family business initiated by the late Ahmed Gasim Fadul in the1920’s. Almost a century later, it is now aworld-class business enterprise that operates a portfolio that spans more than 4 key sectors including manufacturing, real estate and the service sector. The group owns an impressive distribution network of over 100 vehicles and employs more than 800 people. Staying true to the roots of its founder and his legacy, the group’s values are still built on the solid foundations of its family heritage, underpinning its responsible approach to business. Through its business approach, the group is committed to staying true to origins whilst creating anoptimistic landscape for future generations.
His son, Mr. Samir Ahmed Gasim, joined the business 1956, the year of Sudan’s independence and has been instrumental in expanding the business by shifting its scope from a retail outlet to a major textile importer and supplier in Sudan.
Business grew exponentially since then and by the 1970’s the company had the major market share in textiles. Today, virtually every household shelf contains the products of SGG and prominent businesses are being serviced by the group. Since succeeding his father, Mr.
Samir Ahmed Gasim has also co-founded several influential medium and large and scale projects including Seleit Agricultural Project, the Cotton Textile Mills, the National Bank of Sudan and The Middle East Insurance Co. Upholding the Group’s commitment to social responsibility, Mr.Samir and his brother Mohammed built Ahmed Gasim Hospital; the largest non-profit
private children’s hospital in Africa. Samir Gasim Group is not just another traditional profit-making business -it is a key national player and trusted business and community partner that has changed the landscape of business and society. It has a significant imprint on the Sudanese business environment and society over the course of its long history, influencing positive change all across its sphere of influence. The group proactively assesses risks and opportunities for growth and links it to business performance for mutual value and impact for its broad spectrum of stakeholders.
Chairman, Samir Gasim Group
‘’We at SG Group are immensely proud to have made almost a century of responsible contribution to Sudan and the region, supplying products and services, generating employment and creating value over time. This heritage has been passed down from one generation to the next and we are committed to continuing a legacy of innovation and giving in our quest for business excellence.
Our success would not have been possible without the loyalty of our employees; their hard work and ethical conduct is a testament that we continue to work as a family.
We are also immensely proud that our products and services touch the lives of almost every household in Sudan and contribute to the betterment of the national economy. As one of the oldest family names in business, our roots are firmly entrenched here, yet we have grown to match world class standards.
Going forward, I firmly believe our success relies upon continuous innovation, exceptional customer service and building strong relationships with all of our stakeholders for mutual interest. We are fortunate Sudan has great potential and vast resources, which. makes it of great interest to a world with diminishing resources which makes it a challenging but exciting time. Inspired by our vision, driven by our mission, and underpinned by our values, we will continue doing what we do best; create value for generations to come.’
We aspire to be the partner of
choice for all of our stakeholders
in every market we serve through
responsible and competitive
products and services.
To deliver products and services
that make our customers happy
in a manner that creates value for
the community in which we
operate for generations to come.
Our promises to our stakeholders
and the ethical compass that
guide our responsible business
practices.
Integrity
we promise to always enact
strong moral principles and
corporate behavior by doing the
right thing in every aspect of our
business operations and decision making
Quality
we promise quality not only in all
of our products but also in the
way we deliver them to our
customers
Innovation
we are committed to using the latest technology in product and process development to stay competitive, maintain our quality standards and manage our environmental impacts,
Responsibility
We will act with responsibility at all times-our success means investing in our growth and balancing the long-term interests of our employee, suppliers, agents, distributors, business partners, consumers, community and the environment.
Continuous Improvement
We are committed to continuously improving the way we manage our brands, our commercial operations and relationships, social contributions and our engagement with society at large.